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 Session 
            Speaker 
 The Lilly Phenotypic Drug Discovery (PD2) 
            Initiative: An Invitation to an Open Innovation Model in Drug Discovery.
 Jay McGill
 USA
 
 Today Lilly is dedicated to the goal of becoming part of a Fully Integrated 
            Pharmaceutical Network (FIPNet). A key part of this transformation 
            is to expand the level of collaborative research with universities, 
            institutes, and biotech to fuel innovative discovery. Through our 
            Phenotypic Drug Discovery efforts, Lilly has established a panel of 
            five phenotypic assay modules which represent therapeutic areas of 
            long-term strategic interest such as oncology, neurological disorders, 
            and metabolic diseases. Lilly now provides access to these 
            assay modules to external investigators, at no cost to them, through 
            the PD2 website (pd2.lilly.com), 
            Lilly's new collaborative initiative. Each assay module 
            is composed of a phenotypic lead generation assay, followed by relevant 
            biochemical and cellular follow-up assays, designed to define a compound's 
            activity profile and early potential for further drug optimization. 
            This presentation will present an overview of PD2, 
            the open innovation model through which Lilly works with research 
            universities, institutes, and biotech to uncover compounds that may 
            become future medicines and impact patients' lives.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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